Dairy Queen, an
international retail food and treat category leader, is expanding into
Guatemala. The company has signed an agreement with franchisee Grupo Buen Rollo
to open 15 locations throughout Guatemala by 2015. Owned by Berkshire Hathaway
(NYSE:BRK.A - News), the Dairy Queen system also has 11 locations in the Central
American country of Panama.
"The Dairy Queen system
is continuing an aggressive expansion of our brand in the international
marketplace," said Brad Houser, executive vice president for International
Dairy Queen, Inc. "We look forward to introducing all of our signature DQ treats in Guatemala that consumers
internationally and in the United States have come to enjoy."
The first kiosk Dairy Queen
store is scheduled to open in Guatemala City in October 2011. A second in-line
store is slated to be open in Guatemala by the end of the year.
Grupo Buen Rollo has
developed four successful brands in the food service industry over the last 12
years, operating more than 60 quick service, fast casual and fine dining
restaurants throughout Central America, Mexico and Colombia.
The Dairy Queen Treat
locations in Guatemala will feature all of the soft-serve products that have
made the DQ system an icon in the industry. Guests will enjoy DQ signature
Blizzard Treats, soft-serve cones, sundaes, DQ Cakes and MooLatte frozen
blended coffee beverages. In addition, a majority of the stores also will
introduce Iron Grilled Sandwiches and hot dogs.
A country steeped in history
with the first settlers dating back to 12,000 B.C., Guatemala is the most
populated country in Central America, with nearly 13 million people. Tourism
has become an increasing source of revenue for Guatemala as the ruins of the
Mayan civilization, a rich culture of music and art, and the abundant and
unique ecosystems throughout the country attract visitors from all over the
world.
The Dairy Queen system has
more than 5,900 locations, of which 856 are outside the United States and
Canada in 16 international markets. For more information about the Dairy Queen
system, visit DairyQueen.com.
About ADQ:
American Dairy Queen
Corporation (ADQ), which is headquartered in Minneapolis, Minn., develops
licenses and services a system of more than 5,900 Dairy Queen stores in the
United States, Canada and 16 other countries. ADQ is part of the Berkshire
Hathaway family, a company owned by Warren Buffett, the legendary investor and
CEO of Berkshire Hathaway.